Fidel, our 10-year-old Beagle, isn’t just our dog, he’s our son and the heart behind our brand. He’s taste-tested countless recipes, helping us learn what dogs love while staying healthy, and his real paw prints are even in our logo, a reminder that his approval is behind everything we do. We started creating recipes with his health and happiness in mind, and that same care guides everything we share with you.

Not every recipe is made for him, but every recipe is made with the same love, safety, and quality we’d demand for him. That’s why when we approve it for your pup, it’s because it meets the same standards we’d hold for Fidel.

Every pup is unique, so what worked for Fidel may not be perfect for yours, which is why you should always check with your vet before introducing new meals to be sure they’re right for your dog.